Trusted Since 2010, we are committed to delighting you with superior service and amazing prices on the finest jewelry.

JewelryFruit.com is a fine jewelry marketplace, where you can buy direct from the designers and manufacturers that supply the big retailers. We are grateful to be trusted by millions of happy customers for over 16 years. With an ownership change in 2014, our team— based in San Francisco , CA and Manhattan, New York—is bringing trust and transparency to the opaque world of fine jewelry. Did you know ours is one of the last remaining industries where retailers can charge 3x their costs and get away with it? We are changing that and starting a new history together with both our loyal and new customers alike. Our goal is to offer an exceptional shopping experience to all— because we know you deserve the best.

Here are some things that make us unique (and better able to serve you!):


WE BUY DIRECT

JewelryFruit.com is the first choice for fashionable, stylish shoppers who want to sparkle without breaking the bank.
Everything you find on Ice.com ships directly from the designers. This means that you truly get the best jewelry without inflated prices.


SELECTION

We want to be the go-to-site for your jewelry needs, and we work hard to have a wide selection so we have something to offer everyone. The best part of our job is knowing that we can be part of the most important days in your lives— from engagements and weddings to proms, anniversaries, valentines, and birthdays. We know that people come to us for gifts for their loved ones - and gifts for themselves - so our team is out every day finding jewelers that provide beautiful, high quality items at prices that are fair.


SERVICE

We know that we are only as good as our customer service. That’s why we have a team ready to help you with anything you need. From questions about our selection of products or help picking out jewelry to fit your specific needs, we are courteous, friendly and knowledgeable.

We promise to go above and beyond for you. We also have a 30 day no question asked return/exchange policy. Our customer service team is empowered by our President and CEO to make the decisions that provide the satisfaction you deserve in every situation. We are dedicated to going the extra mile for each customer—big or small. We promise that this isn’t just something we say, we back it up with our actions. Want to talk? Feel free to Contact US